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Challenge

For the launch of their new Limited Edition adidas X Pharrell Williams Supercolor range adidas wanted to create a spectacular event to showcase the link between colour, music, light, and sound and bring it all to life. 

Solution

We created a concept at Hackney Reservoir building to reflect the 50 variants of colour using a light show, projections and stunning installations where guests could sign and customise the full range of trainers. A Superstar branded floating stage with musician Koreless played in sync with the light show, with drones capturing the performance that was streamed on a giant screen showing 360-degree panoramic views.

Results

350 tweets from our 345 celebrity and influencer guests generated traction with over 47million impressions using content from the event. Partnerships with ASOS and Complex saw short AV films shared 8million + times. The result of the campaign far exceeded the client’s expectations with the product selling out within two weeks of launch.

“We constantly pressurise the team to develop distinctive and innovative events when planning our media campaigns. The Supercolor project at West Reservoir was a groundbreaking moment for the brand, with multiple innovations included within the event delivery that combined to such great effect. 

It’s very positive to not only develop a fresh solution, but also have it executed so smoothly. The result was outstanding with the scale of brand awareness through social and ultimately sales of the product proving the success of the activity.”

JUSTIN CADER

Brand Communications Manager