0

Impressions generated by Premier League channel

0

Increase in entries

0

Impressions generated by social content

Challenge

Now in its third season, our objective was to improve on the success of last season’s Match and Win competition - Cadbury’s biggest ever promotion featured across 127m products - by utilising football ambassadors to drive campaign awareness and incentivise purchase.

Solution

MKTG provided strategic and creative support throughout the entire campaign; using ambassador Thierry Henry to capture social content that generated +125m impressions across social. MKTG’s role was to manage all partnership assets for the campaign including delivering 10x VIP experiences.

Result

Season 3 was the biggest yet for Match and Win, with competition entries passing the 500k mark for the first time, delivering a +22% increase on entries from previous year. Thierry Henry’s social content generated 125m+ impressions alongside the 6.1m impressions generated by the PL website and social channels.