Impressions generated by Premier League channel


Increase in entries


Impressions generated by social content


Now in its third season, our objective was to improve on the success of last season’s Match and Win competition - Cadbury’s biggest ever promotion featured across 127m products - by utilising football ambassadors to drive campaign awareness and incentivise purchase.


MKTG provided strategic and creative support throughout the entire campaign; using ambassador Thierry Henry to capture social content that generated +125m impressions across social. MKTG’s role was to manage all partnership assets for the campaign including delivering 10x VIP experiences.


Season 3 was the biggest yet for Match and Win, with competition entries passing the 500k mark for the first time, delivering a +22% increase on entries from previous year. Thierry Henry’s social content generated 125m+ impressions alongside the 6.1m impressions generated by the PL website and social channels.