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Challenge

As part of its unique access to the Premier League, Cadbury hosted a play on pitch day at Old Trafford, the home of Manchester United. Cadbury ran an internal reward programme to give 40 lucky winners the opportunity to play on the legendary Old Trafford pitch and gain unrestricted access to the club first team facilities.

Solution

MKTG created a seamless and unforgettable experience day for winners and their families, organising everything from accommodation to unlimited access at Old Trafford and a meet and greet with Fred the Red. The day also included coaching from club legend, Gary Pallister, a 90-minute match on the pitch, a ‘Player of the Match’ presentation and photo opportunity with the Premier League trophy.

Result

Over 100 guests exclusively attended the experience including Mondelez staff and employees’ friends and family, creating content that was shared via the Cadbury newsletter to the entire Mondelez business globally, promoting the employees and showcasing the partnership.