“Sports Marketing is a vital element of the Kia Marketing strategy to build the brand and challenge customer perceptions. Cricket continues to be a fantastic way for Kia to engage with our target audience, building a brand personality, growing awareness and consideration of our products. Of course, it is vital that these objectives are monitored and measured, therefore quantitative research and analytics are crucial to determine the return on investment. The work undertaken by the ECB provides great insight and allows us to assess the Marketing effectiveness and help inform future strategy to unlock the full potential of sponsorship
David Hilbert