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20th Century Fox tasked us with raising awareness of their hit sequel ‘How To Train Your Dragon 2' by creating an unmissable PR moment that would get the world talking.
We built a giant kite of Toothless, the principle dragon character from the film and flew him over the iconic Tower Bridge. Key media were invited to track his journey and watch him conquer the iconic landmark via boat on the Thames.
Huge coverage was generated from the USA to Japan, with the stunt generating over three million impressions on social media. Many film related blogs also covered the story as well as cinema brands including Odeon, Cineworld and Vue.
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20th Century Fox:
How to Train Your Dragon 2
Marking the launch of How To Train Your Dragon 2 with a spectacular stunt featuring Toothless the Dragon.
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