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Challenge

20th Century Fox tasked us with raising awareness of their hit sequel ‘How To Train Your Dragon 2' by creating an unmissable PR moment that would get the world talking. 

Solution

We built a giant kite of Toothless, the principle dragon character from the film and flew him over the iconic Tower Bridge. Key media were invited to track his journey and watch him conquer the iconic landmark via boat on the Thames.

Result

Huge coverage was generated from the USA to Japan, with the stunt generating over three million impressions on social media. Many film related blogs also covered the story as well as cinema brands including Odeon, Cineworld and Vue.