Brand Logo

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Unique visitors

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Driven to store

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Free press coverage

Challenge

Bring the revolutionary story of Lacoste to life by showcasing the brands’ heritage and promote its sponsorship of the French tennis open by engaging guests in the brand narrative and building visible, quantifiable affinity leading to foreseeable future consumer engagement and purchase.

Solution

MKTG created an immersive walk-through gallery experience at Westfield London with the aim of engaging guests in the brand by showcasing the history and heritage of the luxury French fashion brand, as well as bringing to life Lacoste's sponsorship of the French open, Roland-Garros.

Results

We delivered 9,142 unique visitors of which 1,689 were driven to store (18% + in potential new sales). 95% of visitors rated their experience ‘Good’ or ‘Excellent’, with 96% more likely to consider purchasing Lacoste (an +8% uplift). 77% of the 600+ quiz participants answered all questions correctly and we landed £1m+ of free advertising with editorial coverage in The Daily Mail, GQ and ELLE magazine.

MKTG did an incredible job helping us to deliver such an immersive and engaging exhibition. There were so many intricate elements to get right with so many rare heritage pieces to display as well as creating some really engaging additional zones for watching the tennis and photo sharing. 

The event was a huge success, not only in terms of the high number of guests that the event drove to the new LACOSTE store and purchased items – but how visitors to the exhibition could engage with the brand and create an understanding and affinity with it. We’re delighted with that they achieved.

Eniola Ogunnaike

Marketing Manager