Sandra has over 25 years of experience in the sports, entertainment and sponsorship industry. Her pioneering approach to utilising data and insights to help clients maximise return has been recognised by numerous award wins.
Sandra specialises in working closely with clients to implement and analyse multiple data sets to provide holistic insights and recommendations to improve return. This is undertaken across high profile campaigns as well as more niche sponsorships and experiences.
A leader in the field, Sandra helps train and mentor the industry’s future talent, as well as present key industry trends through MKTG’s annual Frontier study. She is part of Dentsu’s Women & Leadership platform and outside of her job, promotes the role and participation of women in sport.