Challenge

To celebrate the launch of their James Bond watch collection, Swatch tasked MKTG with creating an engaging in store experience that drove sales and increased brand awareness.

Solution

We activated at two focus stores in Oxford Street and Carnaby Street and created a bespoke 007 buzz wire game for consumers to attempt, with branded playing cards as prize giveaways. Consumers were able to browse the limited-edition watches and direct any questions to our brand ambassadors who were on site to assist.

Result

The campaign which was live over two days across the  two stores engaged approximately 1,500 people and resulted in a significant uplift in sales at both stores.

“This was a truly ground-breaking campaign for Coca-Cola Energy, and required a huge amount of technical innovation and skill to create and deliver these simultaneous events and video mapping experiences in both Milan and London. The MKTG team did an incredible job of delivering this, despite all of the challenges that comes with a project of this scale and in two countries on the same day, at the same time. Our results from the campaign were phenomenal and enabled us to create positive energy across Europe. This is a best in class example of engaging our audience and connecting with the culture.”

Rocio Almodovar Boal
Consumer Communications Senior Manager

The Coca-Cola Company