Challenge

To celebrate the launch of their James Bond watch collection, Swatch tasked MKTG with creating an engaging in store experience that drove sales and increased brand awareness.

Solution

We activated at two focus stores in Oxford Street and Carnaby Street and created a bespoke 007 buzz wire game for consumers to attempt, with branded playing cards as prize giveaways. Consumers were able to browse the limited-edition watches and direct any questions to our brand ambassadors who were on site to assist.

Result

The campaign which was live over two days across the  two stores engaged approximately 1,500 people and resulted in a significant uplift in sales at both stores.

“All the way from concept ideation to project management and execution, the team at MKTG were superb. They ensured the customer and consumer journey were at the forefront, which was evident through customer engagement, as well as sales uplifts. We would definitely use them again.”


Swatch