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Challenge

MKTG were tasked to create a premium, immersive experience to engage affluent shoppers and cut through competitor Christmas advertising clutter, whilst simultaneously driving product trial.

Solution

We created a spectacular 43-foot scented Christmas tree and mechanical robot at St. Pancras International station with a pop-up fragrance shop directly in front of the tree where fragrance could be purchased, engraved and gift wrapped.

Result

Sales were phenomenal, with the pop-up taking over £100K. The campaign took print and social media by storm, featuring in 91 pieces of editorial coverage and 2,033 social posts, resulting in an impressive combined campaign reach of over 22m.

“It has been an absolute pleasure for us to work with you and the team. Your commitment, passion, effort and team spirit has been incredible and I’m so proud of what we’ve achieved together. The whole team have managed this project incredibly well, despite all its complexities and approval layers. The COTY Global team were incredibly complimentary of you all, and the way that the whole activation has gone so smoothly."

Patrica Costa Pozza

Group Marketing Manager, Luxury Fragrances & Skin Care